You may be sitting there wondering exactly what a ‘white paper’ is. Essentially, it’s a report. But it’s a report with a couple of purposes. First, the initial purpose is to educate the reader about a particular issue or problem. Next, the purpose is to persuade the reader to resolve the issue or problem using your solution. This means white papers are well suited to marketing because that’s the job of a salesman, to educate and persuade.