Sunday, June 26th marked the launch of the 2011 Women’s World Football Cup in Germany. The men’s version has been going strong since the inaugural tournament in Uruguay in 1930, while the women’s tournament only began as a regular competition in 1991; that’s 61 years later. There’s a palpable buzz ringing around this year’s tournament. World football regulating body FIFA has thrown its weight behind the women’s tournament, especially financially. Coverage will be more comprehensive and extensive than it has ever been.